Invest in relationships – they matter

A while ago, I wrote about how I came to get the job of editor for Macworld Australia. It came after many years of being a freelance contributor to the magazine. But I wasn’t the only long-term contributor. I also ensured that I maintained a good relationship with the publishers and it was the combination of relationships and experience that got me that job. But, the publisher has decided to shutter that operation and I lost a long-timer retainer client. While that hurt, the pain was short-lived.