One of the privileges of working as journalist in the technology arena is that I get to use some of the coolest tech around. For the last decade or so, that’s meant having the best the smartphone and tablet world can offer. But over the last few months, I’ve taken a step back. Instead of having the priciest and most feature-rich smartphone, I’ve decided to shift to an entry-level smartphone. And I’ve discovered that having all the latest features isn’t such a big deal.
I receive a lot of email through the course of a day – enough that I’ve started to employ some simple automation when responding. Despite now approaching the sixth decade since email was created, there are still some things about the world’s most ubiquitous online communication system that are broken. And the one that most gets on my nerves is formatting. Like many people, I switch between my smartphone, tablet and computer through the day. And the number of emails I receive that aren’t readable on one of the screens is ridiculous. But there are some simple things you can do to ensure your message makes it past the delete key.
Through my work at Media-Wize I talk with and work with a huge number of entrepreneurs. Some have seen success while others struggle to get traction. What’s the difference?
Over the years, many security experts, and more than a few non-experts, have said that a VPN is an essential piece of security software for travellers and the users of remotely-accessed business systems. When I entered the corporate world in the 1990s, remotely accessing office systems without a VPN was considered a massive risk. But is that still the case? What are the cases for and against using a VPN and is there still a place for them?
We’ve all heard about elevator pitches. But did you realise that you need more than one. Just as a chef needs more than one knife, your business needs a different pitch for each different audience.
I wrote about this for Kochie’s Business Insiders recently. You can read the whole story here.
If the last few weeks have taught business anything it’s that disruption, that overused term that’s been flung about the business world for the last few years, can cone from anywhere. And it’s the most unexpected things – like a global pandemic – that can destroy even the most detailed and well-intentioned plans. I was recently interviewed for Computer Daily about the tech my media training company, Media-Wize, uses to keep working during the CoVID-19 lockdown.
Over the years, I’ve received a lot of pitches from PR agencies that were clearly created by people that had either never actually communicated with a journalist or were written by someone who thought their message was more important than the actual story. So what makes a great PR brief?
If the CoVID-19 pandemic has shown, it’s that we all need to take some time and invest in our mental health.